Gemeente Rotterdam Werving & Selectie

For this recruitment film for the Municipality of Rotterdam’s enforcement department, I was responsible for the entire creative and production process — from the initial spark of an idea to the final edit. Starting with just a few early concepts, I developed a concrete proposal and a detailed production plan tailored to the city’s employer branding goals. I directed the full execution, including scripting, filming, and post-production. A key part of the project was the collaboration with Soufiane Touzani, whose involvement helped connect the story with a broader and more diverse audience. I also managed all communication and alignment with internal and external stakeholders to ensure a smooth, result-driven process. The final film captures the passion, purpose, and everyday impact of working in enforcement, while inspiring new talent to join the team. A powerful example of storytelling that informs, engages, and recruits.